I’m mara gordon

CAnnabis engineer

I am a cannabis advocate, entrepreneur, and researcher. I have harnessed my background as a process engineer to create therapeutic dosing regimens for thousands of patients around the world, drastically improving their health, quality of life, and longevity. I openly share my knowledge about the therapeutic benefits of the cannabis plant – whether consulting with medical teams, through TEDx Talks or calling out hyperbole in the industry I care so deeply about.

I rose to prominence through the company I co-founded, Aunt Zelda’s. Back in 2011, Aunt Zelda’s operated as a collective, bringing bespoke cannabis formulations to patients. As additional regulations were introduced in California, I standardised my most popular therapeutic oil blends, making them commercially available to patients through the respected Aunt Zelda’s brand.

With science as my North Star, I have pursued data-driven, plant-based medicine for numerous maladies. Seeking to engage a larger medical and patient community as well as to place the practice of medicine back into the hands of qualified medical practitioners, I launched Calla Spring Wellness, a telemedicine platform and clinical service utilised by physicians and nurses to guide them on incorporating cannabinoid-based medicines into their standard treatment plans. Calla Spring Wellness is fuelled by her careful data collection through Aunt Zelda’s, along with years of research and development in consultation with knowledgeable physicians and world-renowned researchers.

Unlike other pharmaceutical drugs with recommended dosage protocols, formal clinical research on cannabis has been unavailable in the U.S., because of its classification as a Schedule I drug, resulting in more anecdotal than factual information. Unwilling to be stymied by federal laws, I co-founded Zelda Therapeutics in Australia. The company brings together some of the world’s leading researchers and clinicians active in the study and use of medicinal cannabis to treat a variety of ailments. Presently, Zelda is engaged in pre-clinical research for multiple forms of cancer and diabetes-related cognitive decline, as well as clinical trials for autism, chronic pain, and insomnia.

As interest in cannabis spreads, I continue to be an outspoken leader in the medical cannabis space. I have appeared on stage in front of audiences nationally and internationally and was featured in the films The Medicine in Marijuana, Mary Janes: Women of Weed, and the award-winning documentary Weed the People.

Experiences in







Non-Executive Team

Jessica-Moodley Theron

Bongani Ginindza

Thomas Werner

Michael de Kock

Dustin Erasmus